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18px;border-radius:999px;border:1px solid rgba(0,113,227,.28);background:0 0;color:#0071e3;font-size:.88rem;font-weight:600;letter-spacing:.01em;white-space:nowrap;box-shadow:none;transition:background-color 180ms ease,border-color 180ms ease,color 180ms ease,transform 180ms ease,box-shadow 180ms ease}.product-card-actions{display:grid;grid-template-columns:minmax(0,1fr);gap:0}.product-btn--buy{background:#0071e3;border-color:#0071e3;color:#fff}.product-btn--learn{background:0 0;border-color:rgba(0,113,227,.28);color:#0071e3}.product-btn--buy:hover,.product-btn--learn:hover{background:#0071e3;border-color:#0071e3;color:#fff;transform:translateY(-1px);box-shadow:0 10px 20px rgba(0,113,227,.14)}.product-card--skeleton{pointer-events:none}.skeleton-block{width:100%;border-radius:12px;background:linear-gradient(90deg,#f1f1f1 25%,#e8e8e8 37%,#f1f1f1 63%);background-size:400% 100%;animation:skeleton-shimmer 1.4s ease infinite}.skeleton-block--image{aspect-ratio:1/1;border-radius:12px}.skeleton-block--title{height:16px}.skeleton-block--price{height:14px}.skeleton-block--button{height:48px;border-radius:14px}.product-card--skeleton .skeleton-block--button{height:42px}@keyframes skeleton-shimmer{0%{background-position:100% 50%}100%{background-position:0 50%}}@keyframes home-rise-in{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:translateY(0)}}.empty-state{display:none;margin-top:12px;padding:20px 22px;border:1px dashed var(--border);border-radius:18px;background:var(--bg);color:var(--muted);text-align:center}.nav-cta:hover,.primary-btn:hover,.product-btn:hover{background:#0071e3;border-color:#0071e3;color:#fff;transform:translateY(-1px);box-shadow:0 8px 18px rgba(0,113,227,.18)}.product-card:hover{transform:translateY(-2px);border-color:rgba(26,26,26,.14);box-shadow:0 18px 42px rgba(26,26,26,.12)}@media (max-width:768px){.product-card-actions{gap:6px}.product-btn{min-height:38px;padding:0 14px;font-size:.76rem;letter-spacing:0}}.site-footer{width:100%;margin-top:48px;border-top:1px solid var(--border);background:var(--bg)}.site-footer-inner{width:min(1180px,calc(100% - 40px));margin:0 auto;padding:28px 0 34px;display:grid;gap:14px;justify-items:center;text-align:center}.site-footer-brand{display:grid;gap:4px}.site-footer-name,.site-footer-tagline{margin:0}.site-footer-name{font-size:var(--font-size-sm);font-weight:700;color:#111827}.site-footer-tagline{font-size:var(--font-size-sm);color:#4b5563;line-height:1.62}.site-footer-links{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 18px;font-size:var(--font-size-sm);color:#374151;line-height:1.4}.site-footer-links a{display:inline-flex;align-items:center;min-height:44px;padding:8px 12px;white-space:nowrap}@media (max-width:768px){.main-container,.page-shell{width:100%;max-width:100%;padding:8px 8px 20px}.brand,.header-brand{gap:0}.header-actions{display:inline-flex;align-items:center;gap:8px;margin-left:auto}.hero{min-height:60vh;padding:56px 16px 24px}.hero-content{width:100%;max-width:100%;padding:0 16px}.home-main{gap:6px;overflow-x:hidden}.hero-content h1{width:fit-content;max-width:100%;margin-left:auto;margin-right:auto;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;font-size:clamp(1.72rem, 7vw, 2.35rem);line-height:1;letter-spacing:-.02em;font-weight:600}.hero-line{display:block;white-space:nowrap}@media (max-width:390px){.hero-content h1{font-size:clamp(1.28rem, 4.7vw, 1.62rem);letter-spacing:-.02em}}.hero-content p{margin-top:10px;max-width:100%;font-size:.88rem;line-height:1.6}.hero-actions{margin-top:12px}.cta-btn{min-height:40px;padding:12px 22px;font-size:14px}.home-note{display:none;padding:0 10px}.problem-section{width:100%;max-width:100%;margin-top:6px;padding-top:0;overflow-x:hidden}.problem-section-head{margin-bottom:14px;width:100%}.problem-section-head h2{max-width:15ch;margin-left:auto;margin-right:auto;font-size:clamp(1.1rem, 4.4vw, 1.25rem)}.problem-grid{grid-template-columns:1fr;gap:12px;width:100%}.problem-card{height:220px;padding:12px;border-radius:14px}.problem-placeholder{border-radius:12px}.transformation-section{width:100%;max-width:100%;margin-top:14px;padding-top:0;overflow-x:hidden}.transformation-section-head{margin-bottom:14px;width:100%}.transformation-section-head h2{max-width:15ch;margin-left:auto;margin-right:auto;font-size:clamp(1.1rem, 4.4vw, 1.25rem)}.transformation-subtitle{max-width:34ch;font-size:.85rem}.transformation-grid{grid-template-columns:1fr;gap:12px;width:100%}.transformation-placeholder{height:300px;border-radius:14px}.featured-story-section{width:100%;max-width:100%;margin-top:14px;padding-top:0;overflow-x:hidden}.featured-story-section-head{margin-bottom:14px;width:100%}.featured-story-section-head h2{max-width:15ch;margin-left:auto;margin-right:auto;font-size:clamp(1.1rem, 4.4vw, 1.25rem)}.featured-story-list{gap:12px;width:100%}.featured-products-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.featured-story-block,.featured-story-block--reverse{flex-direction:column;align-items:stretch;gap:14px}.featured-story-media{flex:0 0 auto;min-height:300px;border-radius:14px}.featured-story-content p{max-width:100%}.categories-section{width:100%;max-width:100%;margin-top:14px;padding-top:0;overflow-x:hidden}.categories-section-head{margin-bottom:14px;width:100%}.categories-section-head h2{max-width:15ch;margin-left:auto;margin-right:auto;font-size:clamp(1.1rem, 4.4vw, 1.25rem)}.categories-grid{grid-template-columns:1fr;gap:12px;width:100%}.category-card{min-height:180px;border-radius:14px}.trust-section{width:100%;max-width:100%;margin-top:18px}.trust-copy{gap:8px}.trust-copy h2{max-width:14ch;font-size:clamp(1.1rem, 4.4vw, 1.25rem)}.trust-copy p{font-size:.85rem;line-height:1.6}.final-cta-section{min-height:280px;margin-top:20px}.final-cta-inner{width:calc(100% - 32px);min-height:280px;gap:14px;padding:24px 0}.final-cta-inner h2{max-width:12ch;font-size:clamp(1.6rem, 7vw, 2rem)}.about-hero{padding:72px 0 10px}.listing-hero{min-height:190px;border-radius:16px}.hero-copy{font-size:var(--font-size-md);line-height:1.7;max-width:24ch}.about-list,.about-section p{font-size:var(--font-size-md);line-height:1.7}.section-head{flex-direction:column;align-items:flex-start}.listing-products{padding-top:6px}.section-head--compact{padding:14px}.primary-btn{width:100%;min-width:0;min-height:52px}.home-note p{font-size:.8rem}.hero{background-color:#f3f3f1}.lifestyle-showcase{width:100%;max-width:100%;margin-top:18px;padding-top:0;overflow-x:hidden}.lifestyle-text-head{width:100%}.lifestyle-text-title{max-width:16ch;margin-left:auto;margin-right:auto;font-size:clamp(1.1rem, 4.4vw, 1.25rem)}.lifestyle-text-grid{grid-template-columns:1fr;gap:12px;width:100%}.lifestyle-text-card{padding:16px;border-radius:16px}.lifestyle-text-card .lifestyle-description{font-size:.85rem;line-height:1.6}.product-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.featured-products-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.product-card-media{height:180px;padding:10px}.featured-products-grid{grid-template-columns:1fr}.product-title{font-size:1rem}.product-price{font-size:1.42rem}.site-footer-inner{width:100%;max-width:100%;padding:22px 0 28px}.site-footer{margin-top:32px}.site-footer-links{gap:10px 14px}}@media (prefers-reduced-motion:reduce){.reveal-card{opacity:1;transform:none;transition:none}.fade-up,.fade-in-up{opacity:1;transform:none;transition:none}.categories-section-head,.featured-story-section-head,.hero-actions,.hero-content h1,.hero-content p,.hero-kicker,.problem-section-head,.transformation-section-head{animation:none}}@media (min-width:721px){.search-bar{visibility:visible;opacity:1;pointer-events:auto;transform:none}}@media (max-width:1023px){.main-container,.page-shell{width:100%;max-width:100%;padding-left:12px;padding-right:12px}.header-wrapper{height:52px;padding:0 12px;background:rgba(255,255,255,.94);backdrop-filter:none;-webkit-backdrop-filter:none}.desktop-header{display:none}.mobile-header{display:block}.mobile-header .header-container,.mobile-header .header-inner{display:flex;justify-content:space-between;align-items:center;height:100%;min-height:0;width:100%;max-width:100%;margin:0}.mobile-header .header-actions{display:flex;align-items:center;gap:12px;justify-self:auto}.mobile-header .header-actions a,.mobile-header .header-actions button{background:0 0;border:none;padding:0;width:44px;height:44px;display:inline-flex;align-items:center;justify-content:center;cursor:pointer}.mobile-header .nav-icon-link{display:none}.mobile-header .search-bar{display:none;width:100%;margin:0;padding:6px 12px;position:absolute;left:0;top:52px;background:rgba(255,255,255,.92);border-bottom:1px solid rgba(0,0,0,.06);border-radius:0;visibility:visible;opacity:1;pointer-events:auto;transform:none}.mobile-header .nav-links{display:none;position:absolute;left:0;top:52px;width:100%;padding:8px 12px 12px;background:rgba(255,255,255,.96);border-bottom:1px solid rgba(0,0,0,.06);flex-direction:column;gap:2px}.header-wrapper.is-search-open .mobile-header .search-bar{display:flex}.header-wrapper.is-menu-open .mobile-header .nav-links{display:flex}.mobile-header .nav-links a{display:block;padding:14px 12px;min-height:44px;color:#111827;font-size:.98rem;font-weight:500;text-decoration:none}.mobile-header .menu-toggle,.mobile-header .search-toggle{display:inline-flex}.mobile-header .line{position:absolute;width:22px;height:2px;background:#333;transition:all .3s ease}.mobile-header .line-top{transform:translateY(-4px)}.mobile-header .line-bottom{transform:translateY(4px)}.mobile-header .menu-toggle.menu-open .line-top{transform:rotate(45deg)}.mobile-header .menu-toggle.menu-open .line-bottom{transform:rotate(-45deg)}.mobile-header .menu-toggle{flex-direction:column;gap:3px}.mobile-header .brand-text{font-size:1.08rem}.mobile-header .header-icon{width:18px;height:18px}}@media (min-width:721px) and (max-width:1040px){.product-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (min-width:601px) and (max-width:1023px){.hero{min-height:75vh;padding:72px 0 32px}.hero-content{max-width:650px;padding:0 24px}.hero-content h1{font-size:clamp(2.15rem, 4vw, 3.3rem);letter-spacing:-.06em}.hero-content p{font-size:.95rem}}@media (max-width:600px){.hero{min-height:65vh;max-height:80vh;padding:56px 0 24px;background-position:65% center}.hero-image{object-position:50% center}.hero::after{background:linear-gradient(to bottom,rgba(255,255,255,.15),rgba(255,255,255,.4))}.hero-content{max-width:90%;padding:0 16px;transform:translateY(-10px)}.hero-content h1{font-size:clamp(1.5rem, 7vw, 2rem)}.hero-content p{font-size:.86rem}}@media (max-width:600px){.hero{min-height:58vh;padding:48px 0 18px}.hero-content{transform:translateY(-8px)}.hero-content h1{font-size:clamp(1.42rem, 6.5vw, 1.9rem);line-height:1.04}.problem-section,.transformation-section,.featured-story-section,.categories-section,.trust-section,.lifestyle-showcase{margin-top:10px}.problem-section-head,.transformation-section-head,.featured-story-section-head,.categories-section-head{margin-bottom:12px}.featured-story-list,.lifestyle-text-grid,.categories-grid{gap:10px}.home-note{padding:0 12px}.home-main{gap:4px}.final-cta-section{margin-top:16px}.final-cta-inner{min-height:240px}.site-footer{margin-top:24px}.site-footer-inner{padding-top:20px;padding-bottom:24px}}@media (min-width:1024px){.hero-line--first{transform:translateX(-132px)}.header-wrapper{height:52px;padding:0}.header-container,.header-inner{display:flex;align-items:center;justify-content:space-between;gap:20px;height:100%;min-height:0;padding-top:0;padding-bottom:0}.header-container>*{display:flex;align-items:center}.brand,.header-brand{gap:8px}.search-bar{position:relative;flex:1 1 auto;width:min(100%,520px);max-width:520px;margin:0;padding:5px 10px 5px 14px;transform:none;height:28px}.desktop-search-bar{position:relative}.desktop-search-bar .search-field-wrap{position:relative;width:100%}.desktop-search-bar .search-input{width:100%;margin-left:0;padding-left:0;padding-right:0}.desktop-search-bar .search-input::placeholder{color:#666}.desktop-search-bar .search-submit{position:absolute;right:6px;top:50%;width:auto;height:auto;padding:0;transform:translateY(-50%);background:0 0;border-radius:0}.desktop-search-bar .search-submit:focus-visible,.desktop-search-bar .search-submit:hover{background:0 0}.header-actions{gap:14px}.menu-toggle,.nav-links,.search-toggle{display:flex!important}.home-icon{order:1}.bag-icon{order:3}.profile-icon{order:4}.nav-icon-link{display:inline-flex;width:44px;height:44px;border-radius:999px;background:rgba(0,0,0,.05)}.profile-link{cursor:pointer}.icon-btn:focus-visible,.icon-btn:hover,.nav-icon-link:focus-visible,.nav-icon-link:hover,.search-submit:focus-visible,.search-submit:hover{background:rgba(0,0,0,.08)}.desktop-search-bar .search-submit:focus-visible,.desktop-search-bar .search-submit:hover{background:0 0}.brand,.header-brand{gap:12px}.brand-text{font-size:1.42rem;font-weight:700;letter-spacing:.032em;color:#111827}.header-icon{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:50%;color:#111827}.header-icon:hover{background:rgba(0,0,0,.05)}.header-icon svg{width:18px;height:18px}}

/* unified-hero */
#hero.unified-hero{
  position:relative;
  isolation:isolate;
  display:grid;
  place-items:center;
  width:100vw;
  min-height:clamp(420px, 80vh, 900px);
  margin-left:calc(50% - 50vw);
  margin-right:calc(50% - 50vw);
  overflow:hidden;
  padding:0;
  background:#f3f3f1;
  border:0;
  border-radius:0;
  box-shadow:none;
  scroll-snap-align:start;
}

#hero.unified-hero .hero-media{
  position:absolute;
  inset:0;
  background-repeat:no-repeat;
  background-size:cover;
  background-position:center;
  filter:none !important;
  backdrop-filter:none !important;
  -webkit-backdrop-filter:none !important;
}

#hero.unified-hero::after{
  content:"";
  position:absolute;
  inset:0;
  background:linear-gradient(rgba(0,0,0,.06),rgba(0,0,0,.06));
  pointer-events:none;
  z-index:1;
}

#hero.unified-hero .hero-overlay{
  position:relative;
  z-index:2;
  display:flex;
  flex-direction:column;
  align-items:center;
  justify-content:center;
  width:min(100%, 920px);
  padding:clamp(24px, 6vw, 64px);
  text-align:center;
}

#hero.unified-hero .hero-line{
  white-space:normal;
}

#hero.unified-hero .hero-kicker{
  margin:0 0 14px;
  color:#111;
  font-size:.78rem;
  line-height:1;
  font-weight:600;
  letter-spacing:.24em;
  text-transform:uppercase;
  text-shadow:none;
}

#hero.unified-hero h1{
  margin:0;
  color:#111;
  font-size:clamp(1.8rem, 5vw, 3.5rem);
  line-height:1.04;
  letter-spacing:-.03em;
  font-weight:500;
  text-wrap:balance;
}

#hero.unified-hero p{
  margin:18px auto 0;
  max-width:42ch;
  color:#111;
  font-size:clamp(.98rem, 1.6vw, 1.18rem);
  line-height:1.6;
}

#hero.unified-hero .hero-actions{
  display:flex;
  justify-content:center;
  margin-top:28px;
}

#hero.unified-hero .cta-btn{
  min-height:48px;
  padding:14px 28px;
}

#hero.unified-hero .cta-btn:hover{
  transform:translateY(-1px);
}

#hero + .problem-section{
  padding-top:50px;
}

@media (min-width:1024px){
  #hero.unified-hero .hero-line--first{
    transform:none !important;
  }
}